Celebrating the Day of Love and Friendship
In February, MiCrédito launched the "Let's Celebrate Love" campaign. A raffle of 15 romantic dinners was organized to reward customer loyalty and allow them to celebrate the Day of Love and Friendship with a companion. Fourteen winners from Nicaragua and 1 in Costa Rica enjoyed a dinner at a restaurant in their city. Also, on February 14, as part of the campaign, clients were given a gift when they paid their loan at the cashier's office or disbursed a loan. MiCrédito employees were given a present to create a space for relaxation at the end of the workday.